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The Award of Merit for Community Engagement recognizes a recent outstanding success in community engagement, as demonstrated by ongoing participation of new audiences, new partnerships with community organizations or supporting the needs of the community.

Museum workers, trustees, and volunteers expressed over and over their frustration at the difficulty in speaking to community leaders about the significance of museums and museum work. They want to advocate on behalf of museums as important public institutions, but they often cannot find the words to explain succinctly why museums matter.

From data collection and reporting all the way to social marketing, strategic planning, eco-responsible operations, inclusive and diverse workplaces, and sustainability and/or DEI managers, there are business concepts and strategies that should be of particular interest to museums as the latter face rapid changes within their operating contexts.