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At a time of increased urgency around discussions about social change and with lives disrupted by the Covid-19 pandemic, the Alberta Museums Association (AMA) wanted to examine the role of Canada’s museums in an uncertain future. In late 2020 and early 2021, the AMA consulted more than 3,000 Canadians to find out what people think about the museums of today and how they serve (or don’t serve) their communities, what museums could become in the future, and how to turn that vision into reality.